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Understanding the Audience
  • Defining the User. Understanding the Audience
    This web design tutorial mostly focuses on communication design. Design solves a problem. You are solving a problem when you create a Web portfolio. The problem is rooted in persuasive communication. Persuasive communication involves de- livering a message with the goal of changing someone’s perception. You want your portfolio to change someone’s perception favorably. That someone is known as the user. You want the user to have a positive experience when they visit your Web portfolio. This means that your Web portfolio is entertaining, easy to navigate, performs well, and is chock full of vital content. Spending time...

  • Define Your User and Their Goals
    Here is your chance to spend some time thinking about your audience. Define it in terms of who you need to inform, impress, and persuade with your Web portfolio. Does your audience consist of customers, prospects, parents, students, communities, or groups? Think about the answers to these questions and begin to jot down some rough notes. After some loose brainstorming, tighten the focus a bit and answer the following questions to establish some basic definitions for your user and your goals: My Web portfolio will promote my: The goals of this Web portfolio are: My audience consists of: My ultimate message to the user is: The following are...

  • Write Your Concept Statement
    (Get as many ideas down as possible — remember the user. Make it easy for them to get to the important pieces of the your Web portfolio.) Take a piece of paper and write the following words and proceed as shown in the previous concept statement example: Concept; Navigation and Sub Navigation; Text Assets; Graphics and Multimedia Assets. Content Gathering The assets that you place in your Web portfolio should be in coordination with your category headers (navigation and sub-navigation) and ultimately they should represent your skills and experience in a variety of forms. These skills...

  • Create Your Content List
    The content list breaks down assets into a list consisting of all the content pieces. These are things that you expect to put into the Web portfolio based on the concept statement. The pieces must be created, developed, recorded, animated, and then collected for arrangement into a hierarchical structured outline. This structure will be the skeleton of the Web portfolio. The Web portfolio should be content rich. When the content becomes massive, it is hard to manage. The task of keeping track of everything that will go into the portfolio is simplified with asset organization. Confusion and mistakes are...

  • A Note on Headers
    Keep the headers in the same order on each page. The numbering will help you remember the order. The user can go to any link they want. The site is non- sequential, but you will use a numbering system to track the pages. The more ordering you do at this stage, the easier it is to make a flowchart in the next phase of development.    Make sure that you descriptively name and number each item. Categorization, grouping, and listing are important here. When you complete the content outline, you have a nice checklist for you to keep track of your content items. Keep the content outline handy so that you can refer...



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