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Designing a website

Step 1 - Planning your site

Establishing objectives for a company site

Many websites are created within a company’s framework with the staff, projects and products having a history with the clients and with each other. Establishing goals is a major challenge in this ambience because you are involved in finding the pros and cons of things that are in the best of interests not only for website and the company, but also for the people who are a part of the project. The process is both a political as well as an important one.


Websites are surely a political one. They represent the public façade of a company and everyone desires that their work is clearly seen.


However, the establishing of objectives can prove to be helpful. By stimulating co-employees to be in tune with the common objectives and not the individual goals (regarding the placement of buttons or how the sections should be named), you will facilitate them to see a common goal and do away with unimportant contentious issues.


If you set your objectives taking everyone into consideration, you can help your project move along the right path. However, the intention behind establishing of goals is not only to find a clear direction, but also to help others t o be in tune with your goals. Putting in such an effort right in the primitive stages, will equip you with the information required for making your site a success.

Seven ways by which you can set your goals:

  • Recognize the stakeholders, individuals with a special inclination towards the site.

  • Question and evaluate the stakeholders regarding what they require the site to accomplish.

  • Question and evaluate the CEO or someone with the highest rank in the organization regarding what they require the site to accomplish.

  • Question and evaluate the web team that will develop or work on the site.

  • Create a write-up of a combined list of objectives.

  • Initiate work on the site with the objectives in mind.


An excellent way to begin on the objectives is by consulting each of the important stakeholders. Arrange a sit down with each one of them (or with each section of the organization) and deliberate on what they require the site to come up with. The discussion should be mainly on what the site should achieve instead of deliberating on how it should appear or the things it should do.


The website represents the public façade of the company. Every individual connected to the site will want his/her work to be popular on it.

You are taking up the role of amateur psychologist, journalist and diplomat in all these questioning and evaluating sessions. Your objective is not only to accept the views of your stakeholders, but to comprehend their ambitions or inspirations. Are they afraid of their jobs? Are they hostile for the misdeeds committed in the past? Do they put a challenging environment with another person or department? You can start focusing upon them after you’ve comprehended their actual worries.


Besides the stakeholders, it’s crucial to converse with the CEO or someone of high rank in the organization. Almost every web developer has a story of apprehension with respect to the CEO who came in the way just before a website was to be introduced because it didn’t cater to the corporate objectives or because he was unwelcoming to amazements. An excellent method to stay away from this is to ask for the opinions of the executives much before.


The producer, on accumulating these views, should create a write-up of an amalgamated list of objectives that expresses the company’s image in the best possible way. These goals need to have the approval of the stakeholder at a meeting where all are present. This will make sure that every individual important to the process is part of the goals with everyone wishing to succeed.


It’s crucial to stress that this meeting is the right time for deliberation and disagreement. Speak now, bad-humored ones, or hold your tongue till eternity! Following the initiation of the building up process, you cannot alter the objectives without endangering the date of launch.

Action segment: What are you going to do with your website?

Websites, even though can grow very puzzling, they kick off with a few ordinary queries. What do you require from the site? What do your visitors require? The remaining things erupt from there.

Finding out the direction

What’s the reason for your organization requiring a website?

Why will your users require this website?

Elucidate what your website will do or be?

Establishing objectives

Do various individuals in your organization have various goals?


Marketing says:_________________________________


IT says:________________________________________


Human resources say:_____________________________


The CEO says:_________________________________





Create a mission statement for your site:


_______________(name of site)_____________________(noun to describe the site) offering ________________(kind of service) to _______________(adjective to describe the audience)____________(noun to describe the audience) who ____________________(“require” or “desire”) to______________(requirement to be filled in by site).

Quite different from challenging sites, which_________________________(describe the challenge and focus on the flaws)_______________(name of site)_____________________(verb-based intention, differentiating site from its competition).


What are your objectives for this site?

  1. ________________________

  2. ________________________

  3. ________________________

  4. __________________________

  5. __________________________



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