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Designing a website

Step 1 - Planning your site


Preparing your website:

The initial step in the creation of a website is perhaps the most crucial and the most arduous one. You are the one to take a decision on what needs to be done. Simply knowing that you require a website is not sufficient. You need to give some thought on why you require a site.


There are companies who quite often just hire website builders to design something that is quite alike to that of other firms. By doing this, they can come up with a usable website. However, they are devoid of the chance to get their business moving and in the process waste their money.


Martha Brockenbrough has taken up a full time job of educating her clients in her consultancy at Seattle. She says that the first question posed by a client is the cost of the website. However, the main question according to Brockenbrough is what exactly you want the website to do as far as your business is concerned.

She says that she mainly works with tiny businesses and adds that they generally have no inkling on the ability of a website. According to Brockenbrough, clients are of the opinion that they should possess a website, which is the biggest blunder one can make. She also says that one has to have clear strategies on what a website can assist him to accomplish. Such huge mistakes are not only committed by small businesses. Corporate bigwigs are also likely to fall into the same pit while planning their strategy for a website. You can get to know about this from Jeffrey Veen, owner of consulting firm Adaptive Path, who works with both big and small clients.


According to Veen, the first question he poses to a client is on why he has a website. He says that when he asks this question there is a total silence. He further says that the clients just want to have a website and can answer nothing beyond this.


You should thus begin with some challenging questions on why you possess a website whether you are thinking of designing a new site or giving a rethought to an old one.

You need to think on the following points:

  • The reasons on why your organization require a website

  • The reasons on why your visitors will require this site

These answers will form the base for your strategies on designing a website. Along with this, business and user requirements will assist you in coming up with a decision. If you are able to find answers to these questions, then everything else will take care of itself.




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